I like... but not able to attend 😔
Live events bring a sense of spontaneity and freshness to provide a unique experience without fail. Live events can be a fantastic way to feel part of a community in whichever area of interest. The beauty of live events is that they are always a unique experience. A live gig, for instance, can be a truly memorable event as they provide lightning-in-a-bottle moments which will never be re-created. Live events bring a sense of spontaneity and freshness to provide a unique experience without fail. Whether in-person or virtual, live events can bring people together and deepen a sense of general well-being. Live moments are the ultimate in providing distinct memories which can last a lifetime.
Now days many people have busy schedule. Many plans are gone wrong. So many reason are there people will not able enjoy that moment of live event. But... with the help of live streaming we can enjoy freshness and experience of that events. There are many benefits of live streaming.
Task
As part of the JioSaavn brand, we are launching a new sub-product to showcase artists’ Live Events. It will give users inside looks at live performances (video and audio) and will give them recommendations on events near them.
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Here we are designing application where artist and event organisation tie-up with our system and our system we Live streaming the broadcasting practice that brings audio and video of real-time happenings to viewers over the internet. Live streaming is becoming more and more popular in the professional world as it helps businesses and organizations to connect with their audience.
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To design Live streaming app, I did design thinking below are they.
Identity & Branding
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As per guideline , JioLiveEvent is a part of the JioSaavn brand. On that basis firstly I have come up with a logo for “ JioLiveEvent”. Here I came up with separate logo for “JioLiveEvent”.Both app experience and usage are different.
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Microphone/Mike icon symbolises live event, hence easy to relate with events.
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I have used a reversed combination for liveEvent app, making it easy for user to recognize the app. Reverse colour combinations will allow user to find both the apps in one go.
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Here I used green background colour. So user can easily understand difference between “JioSaavn” and “JioLiveEvent”.
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User can access “JioSaavn” and “JioLiveEvent” in one subscription.
Target User/User Persona
Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users' needs, experiences, behaviours and goals. Here I have created three Target User/User Personas.
Design Challanges
Venue Direction making it easier for user to locate exact location in single app. Locate exact venue of the event basis the ticket from across various venues.
Painpoints
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Time is an issue for people attending events and concerts.
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Money spent for attending concert/event is a constraint
Probable Solution
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Attending events/concerts should be offline
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Money will be saved.
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I will give access to multiple events.
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It will allow user to download and save events offline
Personal Suggestion
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We can have a single plan (subscription) for JioLiveEvent and JioSaavn.
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Subscription of app at affordable cost.
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This will help the user to go through both the apps which is required for initial marketing.
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Cross selling can take place because JioSaavn already has a huge number of users.
User Flowchart
Flowcharts are used in designing and documenting simple processes or programs. Like other types of diagrams, they help visualize what is going on and thereby help understand a process, and perhaps also find less-obvious features within the process, like flaws and bottlenecks.
Wireframes
Wireframes serve multiple purposes by helping to: Connect the site's information architecture to its visual design by showing paths between pages. Clarify consistent ways for displaying particular types of information on the user interface. Determine intended functionality in the interface.
Result
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Banner space can be used to promote upcoming events . Partially Banner space can also be sold for advertisements.
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As per user history and his location we can suggest user list of events in Recommended for you.
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Sticky footer will allow user to continue watching last Live event. If user has not watched any Live event before leaving app then sticky footer will not show anything.
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Event: complete Event list will be available.
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Search Menu: Help user to search events , artist , genre , app content.
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Discover: User can discover new events on the basis of city, area, location.
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My Profile: User Personal Profile, history, saved videos, downloaded video, watch later, playlist, liked videos, favourites.
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For easy access Upcoming events will be bifurcated into Today, Tomorrow , Weekend .
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User will get Recommended list of events on the basis of location & pervious History.
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On the basis of user’s previous search, recommended list of artist(s) will be given.
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To make search more Advance & Instant, User can search event by genre.
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Events Listing screen will give detailed list of events happening around.
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User can search particular event with the help of Filter and Venue option provided.
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Each event from the list will provide complete details like Date, Time, Venue address ,Language , genre.
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Live event will be highlighted “LIVE” along with number of live viewers and remaining time.
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We can undertake promotions/ advertisement in-between list of events.
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On synopsis page User will get complete information of the selected event.
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User can watch event after clicking start watching. Eventually the Live event will be seen in landing page, if user exits app in between.
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This page will give complete event info as in Genre, Language, Live status along with number of people watching event live.
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It will also show Name of Event ,Date, Time, remaining time, and venue detail.
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Page will allow user to check likes, dislikes, favourite, share, download event & save the same.
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Page will show list of performances along with scheduled time, artist list, about event, gallery.
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User will get detail list of performances .
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We can do cross app promotion in between.
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User will detailed information of artist and groups performing at the event.
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Gallery will have all the photos of the event.
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We will give recommended event on the basis of the last event.
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We will have FAQ’s, helping user to get all doubts cleared.
