About me
Principal Product Designer (DGM) at JioHealth - is a seasoned UX/UI leader with over 18 years of experience spanning interaction design, product strategy, and building high-performance design teams across B2B and B2C domains such as health & wellness, e-learning, entertainment, and procurement.
I excel in ideation, research, information architecture, user flows, personas, wireframing, visual and interaction design, and rapid prototyping.
Currently, I lead interaction-focused work within the Central Design Team—creating robust design systems in Figma and harnessing AI to drive design speed, maintain consistency, and elevate product quality. My design philosophy bridges creativity, data, and forward-thinking tools to deliver intuitive, inclusive, and impactful user experiences.
Work Experience
Dec 2021 - Till Date
Principal Product Designer (DGM) - JioHealth
As Principal Product Designer, I drive the interaction design strategy for JioHealth’s ecosystem, shaping scalable design systems and leveraging AI-powered workflows to improve speed, consistency, and product quality. Starting with leading the Interaction Design team, I now play a central role in the core design team, bridging product, research, and engineering to deliver intuitive, inclusive, and future-ready user experiences.
Highlights
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Leadership & Strategy:
Transformed the Interaction Design team into part of the Central Design Team, defining scalable design strategies aligned with business goals. -
Design Systems & Patterns:
Built reusable interaction libraries & design patterns in Figma, ensuring cross-product consistency and faster delivery. -
AI-Enhanced Workflow:
Adopted AI design tools (Magician, Diagram, GPT-based auto-feedback) to reduce iteration cycles by 10× and improve quality. -
Collaboration:
Championed real-time collaboration in Figma, enabling faster decision-making across global, cross-functional teams. -
Accessibility & Quality:
Established usability and accessibility benchmarks, applying AI for design checks and consistency validation. -
Impact:
Improved overall product quality, reduced design redundancy, and elevated design’s role as a strategic partner in business growth.
Jun 2017 - Dec 2021
Sr. Product Design Manager - Zycus Info Tech
Managed a team of UI & UX designers. Work closely with the UI, UX and Product manager teams to ensure deliverables are met basis the pain points and key challenges defined by the stakeholders. Manage teams for the PAN India Zycus businesses. Enablement of UI & UX designers to take on individual projects, adding to the team revenues. Working on requirement gathering, prototyping , interaction, user experience and visual design addressing Desktop, Mobile platforms & Apps.
Highlights
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I have successfully introduced UX & UI process, Design Systems & Guidelines for the DewDrops project (For web app, mobile), which significantly increased productivity by almost 200%.
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Improved productivity and team efficiency by almost 400% with the introduction of Mac Operating systems for the Design teams across the company.
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Conceptualised & Instituted new AI based support feature.
May 2015 - May 2017
UI Design Manager - BookMyShow
Created a competent team of Product & Graphic designers which also included UI, UX designers & illustrators. Team was able to pull of complex tasks comprising product & design level implementation across the entire BMS ecosystem.
Highlights
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Redesigned the entire customer product experience as a part of the product revamp. Created an Adaptive Design System that ensure ease of navigation for all target groups of BookMyShow.
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Complete onus of the entire design ecosystem at Book My Show. Review, development, quality assessments & reviews before handing over deliverables. Conducted User Product Reviews with the help of key stakeholders within the mapped target groups. Ensuring adaptive user engagement and experiences as a part of the overall Book My Show revamp project.
Sep 13 - May 15
Sr. Interactive Designer - Flip Media . Publicis . Sapient
Flip Media is a UAE based UI UX Design Agency. Flip is acquired by Publicis Groupe. During my stint, I worked on deliveries of responsive websites, mobile designs, digital marketing and social media campaigns. Responsible to create design guidelines and design manuals. Successfully designed & delivered multiple Interactive designs and campaigns for STC, Dubai festival website. Also worked on other genres like real-estate, construction, oil & gas and lifestyle.
Apr 12 - Aug 13
Sr. UI/UX Designer - Paper Plane Pvt. Ltd.
Paper Plan design consultancy is a full-service, design house with major focus on User Experience Design, Usability & Digital Marketing. I was responsible for creating designs for websites, web applications, illustrations and design based technical documentations & flash animation projects.
Aug 11 - Mar 12
Sr. Interactive Designer - Directi Pvt. Ltd.
Worked for Media.net, which is a part of Directi Pvt. Ltd, a contextual advertising network. Responsible for delivering website templates, contextual and dynamic creatives along with other offline design literature for the brands.
Aug 04 – Jul 08
Graphics Designer - Team Leader - GOL's
Started my career with Gurukul Online e-learning solutions. Got the opportunity to explore various aspects of web design that included Flash Websites, Animation designs and designing e-learning modules. Successfully delivered multiple project with the help of team leads & project teams.
Education & Awards
11 - 22 Feb 2019
Usability Analyst
Human Factors International
- UX Foundations: The Core Insights, Models and Research findings
- User-Centered Analysis and Conceptual Design
- The Science and Art of Effective Web and Application (Product) Design
- Practical Usability Testing
2018-2019
Best Manager of the year
Zycat . Zycus Infotech
2000-2004
B. Com
Mumbai University
